ASA Research

What is the background of the ASA?

The ASA stands for Advertising Standards Authority, and they were formed in the year of 1961 where they ended up replacing the CAP which is also known as the Code of Advertising Practice within a year in 1962.

What is the role of the ASA in regulation of advertisements?

The ASA regulate all kinds of adverts, such as adverts that have to do with internet websites, such as Twitter and Facebook, adverts that are about television shopping channel adverts, radio adverts, adverts for areas, such as shopping malls, cinema's and theme parks. The ASA even go over adverts that aren't shown on TV, such as magazine and news paper adverts, banner adverts and adverts on posters. The way that the ASA are funded is that they are funded by advertisers that make arrangements that guarantees the ASA's independence.

What is the legal standing of the ASA in relation of advertisements?

The ASA are an organisation that moderates the advertising industry in the United Kingdom. The ASA look at all adverts and see if the content of the advert breaks any rules that the ASA follow any rules that the advert has broken, if there are any rules that are broken in an advert, the makers of the advert will need to take out a few parts for it to be on TV, or scrap the whole advert together.

What are the procedures of the organisation?

Whenever an advert is made it is contains anything that breaks any rules, such as violence, strong language, and sexual content, someone can easily make a complaint by calling the ASA, and that advert is sent to the ASA where they check if it is suitable to be shown to the public. If the advert ends up breaking any rules, the maker of the advert will have to take out the parts of the advert that breaks any rules, or end up not being able to have that advert accessible to the public.

What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?

When making my advert I will make sure that my advert does not break any rules that the ASA follow, and it will not include anything that has any violence, strong language and sexual content, so that the advert is suitable for everyone to watch, and will be an advert that would be approved by the ASA.

In this advert there is a scarecrow, who is going on a journey around a factory that makes meat products called "crow foods", but the scarecrow ends up learning that the meat industry is a very cruel industry, and gets depressed by the fact that this is a way people around him choose to eat food, luckily he found a new resource that he can use for food for the people around him, which is the product Chipotle.

A reason why people would complain about this advert is that the advert does go over the topic of animal cruelty, which is  a very sensitive topic, that not many adverts go over. By showing the cow very upset, as it is about to be killed for food at 1:33, could make a lot of the audience members upset.



In this advert a girl and her boyfriend are on their one year anniversary, but it turns out that the boyfriend is a bag of Doritos's, and then the two strangely perform sexual acts as the jumps all around the girl, and then bursts out the Doritos's referring to male genitalia.

A reason why people would complain about this advert would be that it contains sexual content, with having the Doritos's doing sexual acts in the advert does not seem like it would make the advert suitable for everyone to watch.



In this advert there is a woman dressed as a cowgirl that is wearing very little clothes, moving around in a sexual manor, reaches down grabbing a sausage sandwich, and does sexual acts with the food.

From the beginning. it is pretty obvious why people have complained about this advert, since due to the fact that the woman in the advert is very over sexualised, and seemed to be doing inappropriate actions with the sausage sandwich, would seem like something that people would not wan't to have on TV.



In this advert there is a swear jar in an office, and every time someone swears the money goes to someone buying some Bud Light for the office, due to this all of the workers swear at any moment given so they can have some bud light, and ends with them all having a toast together with the drinks.

The reason why people would complain about this advert is that due to the insane amount of swearing, as humorous the advert seems to be, many people thought that adverts like this, with the amount of foul language it contains, should never be shown on TV.

Audience Case Study

Codes and Conventions

Camera Angle And Shot

The way that this advert uses camera angles and shots is very well done, since they make sure that they show all the important parts of the advert, such as whenever they show everybody dancing at 0:08 they show all the bears dancing in the room, which builds excitement and makes the audience aware what all the bears are doing, at 0:02 they have a shot that focuses mainly on the cereal, which makes the audience aware what product the advert is for. All of the camera shots used in this advert makes the audience want to buy the product since they make it obvious that they are mainly targeting their product at children, and by having all of these exciting long shots of all the bears dancing, and making the audience aware of what the product is, they will make the children see all of these exciting bears dancing around, and will think if they get the cereal they will be just like the bears.

Iconography

The way this advert uses iconography is done very well, since they make it clear that the main focus is the group of bears dancing around at 0:08, which is all very exciting to watch for the audience, since the dancing teddy bears is not something you would really expect in an advert, having the audience being children, they make the main focus the dancing teddy bears, which is most likely something that the child watching owns in their rooms, and when seeing this advert it will get them excited and make them think that their teddy bear can do the same, which would make the children want the cereal.

Editing

The way this advert uses editing, is done in a very fast paced manor, such as when they show all the teddy bears dancing at 0:25, they do fast paced editing since there is a lot going on, and the bears are dancing really fast, the really fast, which makes sense, since by having very fast paced editing, it makes the advert more exciting to watch, showing everything is happening so quickly, showing the bears so active after someone tried the cereal makes the audience think that if they try the cereal, they will be active as well, which will make them want the product.

Lighting

The way this advert does lighting is done to make it look like that it is the morning, such as at 0:08, it makes it seem like light is coming from the window, showing that the sun is rising up, which links to the joy of having the cereal, since right after the girl tries the cereal, a literal burst of light flows though the room, showing the audience they they will be full of joy when having the cereal, which makes the audience want to have the product, so they can be full of joy just like the people in the advert.

Sound

The use of sound in this advert is done very well, such as at 0:01. using the sound of the girl crunching on the cereal, shows that she is really enjoying the cereal, which makes the audience want to enjoy the cereal as well.

Music

The way that this advert uses music is done very well. At 0:08 right after the girl tries the cereal she gets up to dance, having the sudden change of sound going from peaceful silence to upbeat dance music, really catches the audience off-guard, since going from very upbeat music so suddenly really is something that the audience did not expect from the advert, and having the upbeat music with all the dancing, it really builds up excitement, and gets the audience entertained while watching the advert, showing that the girl is so positive after trying the cereal, makes the audience want to buy the cereal.

Computer Graphics

The way this advert uses computer graphics is done very well. At 0:58 it uses some graphics of some text that says "Fuel For Fun" which is a catchy slogan that uses alliteration, which stays in the audiences head, and makes them remember, and want the product.

Special Effects (SFX)

The way this advert uses special effects is done very well, such as at 0:08 they show a lot of teddy bears jumping around and dancing, which was a bunch of athletes in bear suits who were shrunken with special effects, this made them look like actual teddy bears, being the size of actual teddy bears, this makes it more enjoyable to watch, since it would not be as humorous if they were not the size of teddy bears, seeing how active these teddy bears are about the cereal makes the audience want to try the cereal, to see if they will be active like them.



Camera Angle And Shot

The way this advert does camera angles and shots is done very well, they make sure that the audience sees all the important parts of the advert, such as at 0:05 they use the cameras to show all the important parts, such as showing the panda randomly popping up in the room, then showing shots of the peoples reactions to the panda, this suprises the audience, since this is not really something they would expect in the advert, and with the panda showing up wrecking things, it adds more humour, seeing how he gets mad about people not wanting the cheese, will get people to buy the product thinking the same will happen to them

Iconography

In all Panda Cheese adverts they have a Panda that randomly pops up in a room whenever people refuse to have the Panda Cheese and end up wrecking everything in sight, such as at 0:16 where it completely destroyed a computer just because the man didn't want the cheese, they use this panda a lot, since people would then expect the panda every time they see the adverts, and due to the humour that the panda brings to the advert, it makes the advert much more enjoyable to watch, and having the thought of the panda wrecking everything if you don't eat the cheese will make the audience  get the cheese, jokingly thinking the panda will do something if they don't.

Editing

The editing done in this advert is done very slowly since the area  where the advert is being set is in a very quiet office where nothing happens, but then at 0:07 a panda pops up, and the editing pace stays slow which lets the audience really figure out what is going on, which is better than having it fast paced, since it would be hard to figure out what is going on in the advert. This makes the audience want the product, since by getting to know what the situation is better with the slow paced editing, they get the idea that the panda cheese is something that you would want, which would make the audience want to buy the product.

Lighting

The lighting in the advert stays the same throughout the whole advert, from 0:00 to 0:30 since they use lighting that would be in an office, which is where it is set, this makes it seem more realistic, despite the fact that there is a panda, this adds more humour to the advert, by actually having the panda in a normal looking office, this makes it a lot more humorous having the panda in a normal setting, by seeing all the humour this encourages the audience to get the product, by showing them something humorous, then immediately showing the product.

Sound

The way they use sound in this advert adds a lot more humour to the advert, such as at 1:15 they use the sounds of the panda trashing the computer and throwing everything around, which makes the advert more funny to watch, since it happens right after the calm, relaxing music, which catches the audience off guard, since it is not really something they would expect, By adding the sound effects to the advert it makes it seem like the panda is actually breaking the computer and keyboard, which is very humorous to watch, and by showing the product right after, it makes the audience think if they don't get the cheese, the same thing will happen to them.

Music

The music used in this advert is also part of the iconography, whenever the music plays, such as at 0:07 they always use the same music whenever the panda is in the room, which tells the audience that something interesting is going to happen, This makes the audience want the product since by seeing how this might happen when they hear the music, they know if they don't get the cheese the music will play and the same thing will happen to them, which will make them want to get the product.

Computer Graphics

There are not many graphics used in this advert, The only graphic used is at 0:29 where they only show graphics of a slogan saying "NEVER SAY NO TO PANDA!" which lets the audience be aware to never say no to getting panda cheese, since they will jokingly think that the panda will wreck everything if they don't get the product, and then will get the product.

Special Effects (SFX)

The special effects used in this advert is done very well, such as when they make a panda using special effects, clearly in reality the panda is not actually there, but at 0:08 they have everyone in the room look at the panda as if it was actually there, this makes the panda seem like it is actually in the real world, which  makes the advert much more entertaining to watch. By having the panda seem like it is actually there, makes the audience want to buy the product, jokingly knowing that if they do not buy it, the panda will come and wreck everything. 

advertising styles

Humour



Humour in adverts is when adverts contain parts that seem to be humorous to the audience and attempt to make them laugh, with jokes or unusual content. In this advert they use humour by trying to catch the audience off guard. They attempt to surprise the audience since at the beginning at 0:01 it starts off with a normal situation of a little girl eating cereal, but at 0:07, there is a twist and the teddy bears start to move and dance around, which is a big surprise to the audience, since it is not something that the audience would expect in a cereal advert, they might get shocked by the fact that teddy bears are dancing, this will make them excited while watching, and they will enjoy the advert even more.

Surreal



Surreal adverts are adverts that are very strange compared to other adverts, and they usually have unusual content in them that you wouldn't see in other adverts. In this advert they reveal a gorilla at 0:06 which catches the audience off gourd, and surprises them even more at 0:57 when they reveal a drum set, and then the gorilla plays the drums, this is very unusual, and makes the audience wonder what this actually has to do with chocolate. All of the confusion, and strange content makes the advert very exciting for the audience to watch.

Dramatic



Dramatic adverts is when adverts try to add tension and suspense to entertain the audience and make the advert more interesting to watch. In this advert they have very suspenseful music, while at the same time being very humorous, doing a parody of the space theme at 0:01 makes the advert a lot more interesting, and engages the audience, making them wonder what is actually happening, and makes them wonder what is so amazing about this ice cream.

Parodic (Parody)



Parodic adverts is when an advert copies another form of media, such as films, TV shows and more, in this case it is an advert where they copy the Cadbury gorilla advert. At 0:00 they already reveal what seems to be a gorilla, which seems strange, but those who get the reference will notice straight away, and realise what is going to happen. Unlike the original advert, this one takes a sudden turn of events and has the gorilla turn to its side at 0:15, looking at two chocolate bunnies, grunting that it liked them, and then at 0:20 unlike the advert it is doing a parody of, the gorilla plays the drums very unprofessionally. By doing this it makes the audience laugh and want to continue watching, since they find it very unusual and different compared to other adverts, and by seeing parodies, it makes people who know what it is a parody of, enjoy the advert a lot more.

advertising form

Realist Narrative



Realist narrative adverts are adverts where the audience can relate to the situation that is occurring in the advert. This advert tries to relate to people who are interested in exercise and sport, and mainly people who try to motivate themselves when exercising, which is exactly what is shown in this advert. They try to relate to their target audience at 0:03 where there is a voice over, which sounds like a voice in someones head when they try to motivate themselves to continue exercising, which is exactly what they show at 0:12. By doing this it makes the audience feel more engaged in the advert, since they have been through situations that are happening in the advert, it makes the advert more enjoyable for them to watch.

Anti Realist Narrative



Anti realist narrative adverts are adverts that have content that would not occur in the real world, and is usually made to seem unrealistic and strange, compared to realist narrative adverts. In this advert they intentionally try to be very unusual, and have a man act very strange, while eating ice cream off of his head at 0:21, and unrealistically it seems that the icecream does not seem to be melting. Due to the weirdness of someone eating ice cream off of their own body, it seems very unusual for this to happen in the advert, which is what makes it so memorable for the audience, since the unusual content makes this advert stand out from other adverts.

Animated



Animated adverts are lineally just adverts that are fully animated on computers, and are typically aimed towards children, due to their cartoon style, it appeals to children more than adults. These type of adverts are usually made to be unrealistic, and contain things that would not occur in the real world, they do this at 0:08 where they show penguins working in a factory, which seems very humorous and will appeal to their target audience. By making adverts animated, they typically aim to their target audience, since this advert is for children, since it is for chocolate, by having it animated, they are able to do things that would not occur in the real world, such as having penguins working in the factory would seem funny to their target audience, since they know it could never happen in the real world.

Documentary



Documentary adverts are types of adverts that are made like documentaries. In this advert they talk about how the eggs are not fake at 0:30,and it would be much easier to have fake eggs, but they would not be as good if they were fake. These type of adverts are made to inform the audience more about the product.

Talking Heads



Talking head adverts are types of adverts that have people talk about the product that the advert is for, and they give their opinions on the product. In this advert they have an old woman talk about two teas that her husband likes at 0:03, and she gives her opinion on the tea at 0:12 she explains that she does not even like tea which adds humour to the advert. The reason why they have people talking about the product in the advert, is so that it can inform the audience if the product is good or not.

Stand Alone



Stand alone adverts are types adverts that only have one advert for their product. This advert has only one advert that is like this, the reason for this is that it makes the advert more memorable for the audience. since there is only one advert that is like this, they will recognise the advert straight away, and they would recognise the product straight away, and by having a memorable advert, they will want the product that the advert is for.

advertising techniques

OVERT/HIDDEN MESSAGE

This advert aims at an audience that is around the age of 25 and above, which is the age range that is shown with the people in the advert, they are focusing on both genders since both men and woman are in the advert, and the interest would be music, and having fun dancing around rooms, which is exactly what is shown in the advert, but they do it on chairs, which adds more humour, and shows that they are still having fun. It is not that clear what location they are focusing on, but just like the ethnicity they show a range of different kinds of people, which shows the chocolate is for everyone.

The technique used in this advert was a hidden message where they do not make it clear that they are trying to make the audience get the product, but they still do it, this technique is shown at the beginning at 0:07 showed multiple people having fun, and then at the end at 0:57 they show the chocolate, which will make the audience think that if they have the chocolate, they will have a lot of fun. just like the people in the advert.

By showing all the people in the advert having fun, and lip syncing to a song it adds humour and appeals to the audience. By showing content that the audience finds funny, it will increase the chances of them getting the product, since they will be thinking that they will have fun when eating the chocolate, since people in the advert are having fun. This is appropriate since chocolate is a comfort food for most people, and by having people dancing around in the advert makes it a lot more enjoyable for the audience.

This advert aims at an audience that is around the age of 5-30 since they show a group of men that are around the age of 30 but end up talking like children around the age of 5, so it could appeal to both age groups. They show nothing about females enjoying the product so they are mainly aiming the product at men. The interests for the advert are mainly sports, since the people in the advert are playing rugby, The location that they are targeting at is america, since the people in the advert are wearing american football outfits, to make it obvious that it is aiming at Americans. They show a lot of people in the advert, but the majority of them are white, so they are mainly targeting at white people.

The technique used here is overt, which is where they make it obvious that they are trying to sell the product to the audience, they do this at 0:04 where they discuss about how the sweets taste, which will make the audience know exactly what they taste like. which would lead to them buying the sweets.

The advert is effective to the audience since they try to make the audience very humorous by having grown men talking like young children, which is very surprising to the audience, since it is not something they would expect from an advert, so it is a very unique way to advertise the product, this makes the advert stand out from other adverts, and makes people remember it more, which would lead to them remembering the product more, and they would want to buy the sweets, because of the advert. This is suitable because Haribo audience is mainly children that buy the sweets, so it is fitting that they have people enjoying the sweets sounding like children.

EMOTIONAL RESPONSE

The advert aims at an audience that is around the age of 30, and aim at people who are parents so they can relate to the situation in the advert. They do not specify any genders in the advert so they are targeting both genders.The interests would be dates, which is a situation some people can relate to. There is no location specified in the advert, so it seems that the product is for everyone. The ethnicity that they are targeting is mainly black people, since they only have black people in the advert.

The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case they are trying to be humorous to get the audience to laugh, which would lead to them wanting to get the product.

This advert tries to appeal to the audience by trying to make the audience laugh, by showing a child slap the man because of the dorito's which catches the audience off guard, and by showing something they would not expect, its adds humour to the advert.

This advert aims at an audience that is around the age of 5-12 since it is a cartoon which would appeal to people of that age group. They do not specify any genders, so the product of for both males and females so it targets both genders. The interests shown in this advert are animal rights, and eating healthy. They do not specify and locations or ethnicity's so they target the product at everyone to enjoy.

The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case it tries to get a depressed reaction from the audience, but then ends with a positive vibe to make the audience happy. By having a sad tone in the advert, it is different and stands out from other adverts.

This advert tries to appeal to the audience with an interesting story showing why the product chipotle is better than ordering from fast food restaurants that serve animal products. This is an advert that animal activists can relate to and support, and those who care about animals will enjoy the advert even more. This is appropriate because by setting a sad tone, it fits in with the message about how animals get treated in the food industry.

CELEBRITY ENDORSEMENT 

This advert targets people that are around the age of  7-30, since those are the age groups shown in the advert. They do not specify any genders in this advert, but the people shown the most in the advert are woman, so it seem that they are mainly aiming their product at woman. Interests shown in this advert would be having fun outside with friends, which is something the audience can relate to, mainly children, which is why there are a lot of children in the advert. They did not specify any genders or ethnicity's in the advert, so it seems that the product is for everyone to enjoy.

The technique used in this advert is called celebrity endorsement, which is where they include a celebrity in the advert, in a normal situation, enjoying the product on a typical day for them, which is used rarely in adverts, since not that many companies are able to include celebrities in their adverts.

This advert appeals to the audience mainly because it includes the celebrity Nicole Sherzinger. Having celebrities in adverts is a very smart strategy to get people to want your product, since if you include a celebrity with a big following, that following will see that the celebrity enjoys the product, which will lead to them thinking that they would like the product as well, which would then lead to them wanting, and getting the product.

Advertising Characteristics

Contrasting Advert 1



Benefits offered (how will the product improve your life)

At 0:06 they show a very strange man in the advert  explaining multiple ways in which 

this ice cream has improved his life,such as having his glistening skin, and how he shines, and how his pours are so clean and clear. By saying all of these benefits that he gained from eating this ice cream, it would encourage the viewer to get some of the ice cream as well so that they can have all of those benefits in your life. By hearing how positive this man is with all of the benefits he got from eating the ice cream, and showing how enthusiastic he is about the ice cream, it tells the viewer that is a type of ice cream that they would like, which would encourage them to get some.

Advantages over other similar products (why should you buy this product over it's competitors?)

Comparing this product to other product is just seeing that Little Baby's Ice Cream stands out from other products, they show that they are very unusual and strange, but they show a lot of positives on why this ice cream is better than others. Other ice creams don't seem to make your skin glisten or make you shine, but this man in the advert tells you that at 0:06 this ice cream can be able to do that, which might seem strange since people might wonder how exactly this ice cream can be able to do that when others cant, which would make them want to get the ice cream to see if it can. 

USP (what does this product do that no other product has or can?)

In this advert at 0:25 they show that the ice cream can keep you young, which might seem impossible to some people so it grabs their curiosity, they also they that it will keep them light on their feet right after, they follow up grabbing the viewers curiosity and telling them that this type of ice cream will keep them very positive and moving a lot, which does not seem to be the case for other brands of ice cream. With all of the incredible things that this product can do, it makes it stand out from other products, and make it seem like a type of ice cream that you need to have.

Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)

The person in this advert explains at 0:35 that the ice cream has made him love his job and love his life, this seems very positive to the viewer, and seeing how enthusiastic the voice is about the ice cream, they will start to see how this ice cream will improve their life, and will make them love their job and love their life. He also explains that when you eat little babies ice cream you will seem very positive and enthusiastic, by nodding, winking and highfiving people. People would want to buy this ice cream after seeing how positive it can make their life, since they would want their life to be positive as well, and think that this ice cream could help.

Brand Identity (how does the advert position the brand being advertised [adjectives!]?) 

This advert shows a man covered in ice cream which could be their mascot, they show how enthusiastic he is about the ice cream, explaining all of the positive things the ice cream has done to his life, which helps brand the identity, since people will see that the people who have made this are very strange, and will see that they think that the product is very positive. 

Contrasting Adverts 2



Benefits offered (how will the product improve your life)

This advert shows at 0:02 that adults feel like children when eating these sweets, this makes it seem like they are a fun treat to have, showing that all of the people in the advert are so enthusiastic about all of the different kinds of haribo sweets means that they sweets are something to be excited about and having all this humor, it will make the audience want to get some of the sweets to see what is so good about them, 

Advantages over other similar products (why should you buy this product over it's competitors?)

In this advert they show that there are so many different types of haribo sweets in the packet they show at 0:07, which shows that there is a lot of variety in each packet of haribo's, such as they have the bears, cola bottles, and eggs. By showing the viewer all of the types of sweets that are in the haribo packets, it shows all of the types of sweets that they can have, other types of sweets don't seem to have so many different kinds of sweets in their packets but by having so many in the haribo packets, it makes the viewers see that the haribo packets are a better choice for sweet packets. 

USP (what does this product do that no other product has or can?)

This advert shows at 0:09 that this product has a wide variety of sweets that have many different features, such as how the eggs are squishy and soft, which sounds nice, this would make the viewer want to try some of the sweets to see if it actually is squishy and soft. They show that there are a lot of other sweets for them to try,such as the bears and cola bottles. 

Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)

This advert shows at the beginning at 0:05 that one of the people on the train were desperate to eat the haribo's, then it showed all the people on the train excitingly grabbing a sweet, this tells the audience that the haribo's are something to be excited about, and they are something people really enjoy, showing that all of these people enjoy the sweets so much, the people watching would think they would enjoy it as well. 

Brand Identity (how does the advert position the brand being advertised [adjectives!]?) 

With all of the adverts currently being done for haribo they have the mascot at the end at 0:27 and they have all of the grown adults having voices of children, and they act like children to show the audience that it is a fun sweet to have, and it is something to be very excited about, by showing all of the happy unexpected voices, from gown adults, it makes the advert humorous which helps the brand show its identity more, if people find it funny, they are more likely to remember its identity. 

10 memorable adverts

WWE Smackdown vs Raw 2010



In this advert WWE tries to do something different with their adverts for games, since usually they just show game play, but this time they tried to be different by having people dressed up as fan made characters, which seems humorous and makes the advert very memorable, with all of this humorous content, it is something different, which will grab peoples attention, and it lets people get the idea that they can actually make their own wrestler, which they might think seems like a fun idea, so that would make them want to get the game. This advert had a lot of good camera movement to keep the viewers interested, such as at 0:05 when they show a pan to the created wrestler, and there is a lot of fast paced editing showing all the wrestlers in the game play, which will get the viewers excited when watching the advert.

Old Spice : The Man Your Man Could Smell Like



In this advert, they have a lot of entertaining aspects to make the advert very memorable, such as at the beginning at 0:02 he repetitively, this will make the advert more humorous, and will get the audience to find it funny. There is a lot of sudden unusual changes throughout the advert that you don't really see in most adverts, so this advert is unique, which makes it more memorable, and with all of this humour, it will raise the chances of people wanting the product. Throughout the advert the camera mainly focuses on the man, and smoothly follows him around without any mistakes, with the smooth camera movement, and having the video in good quality, it makes the advert pleasing to watch for the audience.

Compare The Meerkat 



This advert tries to be humours by having a little meerkat in a suit, which people might find funny, they tru to make this character a big thing by having him in multiple adverts. this makes the character itself very memorable, and when people think of the character they will think of the company and would possibly like to go to comparethemeerkat.com since people see that it is a positive website made by positive people. The graphics used in this advert is done in very high quality, it is obvious that the meerkat is not actually in that room, but they made him look very realistic, which appeals to child audiences.

Dairy Milk



In this advert Cadbury tried to do something different to stand out from other adverts, by having a gorilla play drums, which is very unusual and unique, people tend to find stuff like this funny and will bring it up to other people. Even though this advert is very memorable, it has nothing to actually do with the product, people might still like the advert, but it does not really make them want to get a chocolate, since there is nothing in the advert apart from the logo, that is actually related to chocolate. With the same reason for the meerkat advert, they made the gorilla look very realistic, which makes the advert seem even better, since it made it look like an actual gorilla is playing drums, which makes it a very memorable advert, and is one of the most well known chocolate adverts.

Little Babies Ice Cream



This advert takes an unusual turn, to how adverts usually go, they intentionally try to be creepy, to stand out from other adverts. By having an extremely creepy man covered in icecream, which people might find disturbing. Since this advert takes such an odd turn to how adverts try to entertain people, this one tries to make them feel unsettled, which makes people wonder why the icecream is called "little babies ice cream" and by doing this, it made the advert very well known. By having a creepy man covered in ice cream, it does not really make people want to buy the ice cream, since the advert took such a weird turn. The camera movement and the sound quality runs smoothly, which makes the advert look like its done on a professional level.

Go Compare : Car 



In this advert, just like comparethemeerkat.com they tried to make a very memorable character, who made a song that got stuck in peoples heads by making a memorable character and a memorable song, people will remember the comany that advert was for, and might be interested in going on the website,which promotes the product. The editing, camera work and the sound is done to a professional level, to make the advert look pleasing for the viewers to watch.

Japanese McDonnald's 



in this advert they have a group of overly excited children playing with new mcdonnald toys, which people might find humorous. People will remember this advert from all of the exaggerated kids that were in the advert, which makes the advert get more attention from people. By having all of this humour, and seeing how excited these kids are about the toys, it would make parents and children want to go to mcdonnalds and get the toy. The editing and sound quality is done to a good standard, and the cameras are positioned in the right area.

Pokemon GO!



In this advert they use a lot of graphics to make it look like pokemon and all of these arrows and numbers are actually in the real world, which will make people want to buy the game, thinking that the game will be very similar to what they see in this advert. The graphics used in this advert are very high quality, they made it look like the pokemon were actually there with the humans, which is nice to watch.

Sainsbury's



In this advert they tell a story about a cat to entertain the audience. They add a lot of humour and an interesting plot to make this advert memorable. it has a heart warming ending, and is very fun to watch, this makes it seem like a video that people would want to show a friend. Even though the advert is done to a high quality standard, it does not actually have to do with anything related to Sainsbury's. The advert has very good graphics with the high quality animation, and the good use of camera work makes it pleasing to watch.

Smyths



In this advert they try to appeal to wrestling fans by including Seth Rollins in the advert. You dont usually see wrestlers in toy store adverts, which is what makes this advert so memorable. Adverts tend to sometimes include celebrities in their adverts to gain more attention. By getting Seth Rollins in the advert it grabs the attention of both toy fans and wrestling fans, which makes it more memorable. By having a Seth Rollins figure in the advert, people will get the idea that there is an actual figure of the wrestler, and would want to buy it. The camera work is done to a professional level and the sound and use of music is to a good standard, which makes it seem enjoyable to watch.