Benefits offered (how will the product improve your life)
At 0:06 they show a very strange man in the advert explaining multiple ways in which
this ice cream has improved his life,such as having his glistening skin, and how he shines, and how his pours are so clean and clear. By saying all of these benefits that he gained from eating this ice cream, it would encourage the viewer to get some of the ice cream as well so that they can have all of those benefits in your life. By hearing how positive this man is with all of the benefits he got from eating the ice cream, and showing how enthusiastic he is about the ice cream, it tells the viewer that is a type of ice cream that they would like, which would encourage them to get some.
Advantages over other similar products (why should you buy this product over it's competitors?)
Comparing this product to other product is just seeing that Little Baby's Ice Cream stands out from other products, they show that they are very unusual and strange, but they show a lot of positives on why this ice cream is better than others. Other ice creams don't seem to make your skin glisten or make you shine, but this man in the advert tells you that at 0:06 this ice cream can be able to do that, which might seem strange since people might wonder how exactly this ice cream can be able to do that when others cant, which would make them want to get the ice cream to see if it can.
USP (what does this product do that no other product has or can?)
In this advert at 0:25 they show that the ice cream can keep you young, which might seem impossible to some people so it grabs their curiosity, they also they that it will keep them light on their feet right after, they follow up grabbing the viewers curiosity and telling them that this type of ice cream will keep them very positive and moving a lot, which does not seem to be the case for other brands of ice cream. With all of the incredible things that this product can do, it makes it stand out from other products, and make it seem like a type of ice cream that you need to have.
Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)
The person in this advert explains at 0:35 that the ice cream has made him love his job and love his life, this seems very positive to the viewer, and seeing how enthusiastic the voice is about the ice cream, they will start to see how this ice cream will improve their life, and will make them love their job and love their life. He also explains that when you eat little babies ice cream you will seem very positive and enthusiastic, by nodding, winking and highfiving people. People would want to buy this ice cream after seeing how positive it can make their life, since they would want their life to be positive as well, and think that this ice cream could help.
Brand Identity (how does the advert position the brand being advertised [adjectives!]?)
This advert shows a man covered in ice cream which could be their mascot, they show how enthusiastic he is about the ice cream, explaining all of the positive things the ice cream has done to his life, which helps brand the identity, since people will see that the people who have made this are very strange, and will see that they think that the product is very positive.
Benefits offered (how will the product improve your life)
This advert shows at 0:02 that adults feel like children when eating these sweets, this makes it seem like they are a fun treat to have, showing that all of the people in the advert are so enthusiastic about all of the different kinds of haribo sweets means that they sweets are something to be excited about and having all this humor, it will make the audience want to get some of the sweets to see what is so good about them,
Advantages over other similar products (why should you buy this product over it's competitors?)
In this advert they show that there are so many different types of haribo sweets in the packet they show at 0:07, which shows that there is a lot of variety in each packet of haribo's, such as they have the bears, cola bottles, and eggs. By showing the viewer all of the types of sweets that are in the haribo packets, it shows all of the types of sweets that they can have, other types of sweets don't seem to have so many different kinds of sweets in their packets but by having so many in the haribo packets, it makes the viewers see that the haribo packets are a better choice for sweet packets.
USP (what does this product do that no other product has or can?)
This advert shows at 0:09 that this product has a wide variety of sweets that have many different features, such as how the eggs are squishy and soft, which sounds nice, this would make the viewer want to try some of the sweets to see if it actually is squishy and soft. They show that there are a lot of other sweets for them to try,such as the bears and cola bottles.
Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)
This advert shows at the beginning at 0:05 that one of the people on the train were desperate to eat the haribo's, then it showed all the people on the train excitingly grabbing a sweet, this tells the audience that the haribo's are something to be excited about, and they are something people really enjoy, showing that all of these people enjoy the sweets so much, the people watching would think they would enjoy it as well.
Brand Identity (how does the advert position the brand being advertised [adjectives!]?)
With all of the adverts currently being done for haribo they have the mascot at the end at 0:27 and they have all of the grown adults having voices of children, and they act like children to show the audience that it is a fun sweet to have, and it is something to be very excited about, by showing all of the happy unexpected voices, from gown adults, it makes the advert humorous which helps the brand show its identity more, if people find it funny, they are more likely to remember its identity.
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