Sunday, 11 September 2016
advertising form
Realist Narrative
Realist narrative adverts are adverts where the audience can relate to the situation that is occurring in the advert. This advert tries to relate to people who are interested in exercise and sport, and mainly people who try to motivate themselves when exercising, which is exactly what is shown in this advert. They try to relate to their target audience at 0:03 where there is a voice over, which sounds like a voice in someones head when they try to motivate themselves to continue exercising, which is exactly what they show at 0:12. By doing this it makes the audience feel more engaged in the advert, since they have been through situations that are happening in the advert, it makes the advert more enjoyable for them to watch.
Anti Realist Narrative
Anti realist narrative adverts are adverts that have content that would not occur in the real world, and is usually made to seem unrealistic and strange, compared to realist narrative adverts. In this advert they intentionally try to be very unusual, and have a man act very strange, while eating ice cream off of his head at 0:21, and unrealistically it seems that the icecream does not seem to be melting. Due to the weirdness of someone eating ice cream off of their own body, it seems very unusual for this to happen in the advert, which is what makes it so memorable for the audience, since the unusual content makes this advert stand out from other adverts.
Animated
Animated adverts are lineally just adverts that are fully animated on computers, and are typically aimed towards children, due to their cartoon style, it appeals to children more than adults. These type of adverts are usually made to be unrealistic, and contain things that would not occur in the real world, they do this at 0:08 where they show penguins working in a factory, which seems very humorous and will appeal to their target audience. By making adverts animated, they typically aim to their target audience, since this advert is for children, since it is for chocolate, by having it animated, they are able to do things that would not occur in the real world, such as having penguins working in the factory would seem funny to their target audience, since they know it could never happen in the real world.
Documentary
Documentary adverts are types of adverts that are made like documentaries. In this advert they talk about how the eggs are not fake at 0:30,and it would be much easier to have fake eggs, but they would not be as good if they were fake. These type of adverts are made to inform the audience more about the product.
Talking Heads
Talking head adverts are types of adverts that have people talk about the product that the advert is for, and they give their opinions on the product. In this advert they have an old woman talk about two teas that her husband likes at 0:03, and she gives her opinion on the tea at 0:12 she explains that she does not even like tea which adds humour to the advert. The reason why they have people talking about the product in the advert, is so that it can inform the audience if the product is good or not.
Stand Alone
Stand alone adverts are types adverts that only have one advert for their product. This advert has only one advert that is like this, the reason for this is that it makes the advert more memorable for the audience. since there is only one advert that is like this, they will recognise the advert straight away, and they would recognise the product straight away, and by having a memorable advert, they will want the product that the advert is for.
Saturday, 10 September 2016
advertising techniques
OVERT/HIDDEN MESSAGE
This advert aims at an audience that is around the age of 25 and above, which is the age range that is shown with the people in the advert, they are focusing on both genders since both men and woman are in the advert, and the interest would be music, and having fun dancing around rooms, which is exactly what is shown in the advert, but they do it on chairs, which adds more humour, and shows that they are still having fun. It is not that clear what location they are focusing on, but just like the ethnicity they show a range of different kinds of people, which shows the chocolate is for everyone.
The technique used in this advert was a hidden message where they do not make it clear that they are trying to make the audience get the product, but they still do it, this technique is shown at the beginning at 0:07 showed multiple people having fun, and then at the end at 0:57 they show the chocolate, which will make the audience think that if they have the chocolate, they will have a lot of fun. just like the people in the advert.
By showing all the people in the advert having fun, and lip syncing to a song it adds humour and appeals to the audience. By showing content that the audience finds funny, it will increase the chances of them getting the product, since they will be thinking that they will have fun when eating the chocolate, since people in the advert are having fun. This is appropriate since chocolate is a comfort food for most people, and by having people dancing around in the advert makes it a lot more enjoyable for the audience.
This advert aims at an audience that is around the age of 5-30 since they show a group of men that are around the age of 30 but end up talking like children around the age of 5, so it could appeal to both age groups. They show nothing about females enjoying the product so they are mainly aiming the product at men. The interests for the advert are mainly sports, since the people in the advert are playing rugby, The location that they are targeting at is america, since the people in the advert are wearing american football outfits, to make it obvious that it is aiming at Americans. They show a lot of people in the advert, but the majority of them are white, so they are mainly targeting at white people.
The technique used here is overt, which is where they make it obvious that they are trying to sell the product to the audience, they do this at 0:04 where they discuss about how the sweets taste, which will make the audience know exactly what they taste like. which would lead to them buying the sweets.
The advert is effective to the audience since they try to make the audience very humorous by having grown men talking like young children, which is very surprising to the audience, since it is not something they would expect from an advert, so it is a very unique way to advertise the product, this makes the advert stand out from other adverts, and makes people remember it more, which would lead to them remembering the product more, and they would want to buy the sweets, because of the advert. This is suitable because Haribo audience is mainly children that buy the sweets, so it is fitting that they have people enjoying the sweets sounding like children.
The advert aims at an audience that is around the age of 30, and aim at people who are parents so they can relate to the situation in the advert. They do not specify any genders in the advert so they are targeting both genders.The interests would be dates, which is a situation some people can relate to. There is no location specified in the advert, so it seems that the product is for everyone. The ethnicity that they are targeting is mainly black people, since they only have black people in the advert.
The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case they are trying to be humorous to get the audience to laugh, which would lead to them wanting to get the product.
This advert tries to appeal to the audience by trying to make the audience laugh, by showing a child slap the man because of the dorito's which catches the audience off guard, and by showing something they would not expect, its adds humour to the advert.
This advert targets people that are around the age of 7-30, since those are the age groups shown in the advert. They do not specify any genders in this advert, but the people shown the most in the advert are woman, so it seem that they are mainly aiming their product at woman. Interests shown in this advert would be having fun outside with friends, which is something the audience can relate to, mainly children, which is why there are a lot of children in the advert. They did not specify any genders or ethnicity's in the advert, so it seems that the product is for everyone to enjoy.
The technique used in this advert is called celebrity endorsement, which is where they include a celebrity in the advert, in a normal situation, enjoying the product on a typical day for them, which is used rarely in adverts, since not that many companies are able to include celebrities in their adverts.
This advert appeals to the audience mainly because it includes the celebrity Nicole Sherzinger. Having celebrities in adverts is a very smart strategy to get people to want your product, since if you include a celebrity with a big following, that following will see that the celebrity enjoys the product, which will lead to them thinking that they would like the product as well, which would then lead to them wanting, and getting the product.
This advert aims at an audience that is around the age of 25 and above, which is the age range that is shown with the people in the advert, they are focusing on both genders since both men and woman are in the advert, and the interest would be music, and having fun dancing around rooms, which is exactly what is shown in the advert, but they do it on chairs, which adds more humour, and shows that they are still having fun. It is not that clear what location they are focusing on, but just like the ethnicity they show a range of different kinds of people, which shows the chocolate is for everyone.
The technique used in this advert was a hidden message where they do not make it clear that they are trying to make the audience get the product, but they still do it, this technique is shown at the beginning at 0:07 showed multiple people having fun, and then at the end at 0:57 they show the chocolate, which will make the audience think that if they have the chocolate, they will have a lot of fun. just like the people in the advert.
By showing all the people in the advert having fun, and lip syncing to a song it adds humour and appeals to the audience. By showing content that the audience finds funny, it will increase the chances of them getting the product, since they will be thinking that they will have fun when eating the chocolate, since people in the advert are having fun. This is appropriate since chocolate is a comfort food for most people, and by having people dancing around in the advert makes it a lot more enjoyable for the audience.
This advert aims at an audience that is around the age of 5-30 since they show a group of men that are around the age of 30 but end up talking like children around the age of 5, so it could appeal to both age groups. They show nothing about females enjoying the product so they are mainly aiming the product at men. The interests for the advert are mainly sports, since the people in the advert are playing rugby, The location that they are targeting at is america, since the people in the advert are wearing american football outfits, to make it obvious that it is aiming at Americans. They show a lot of people in the advert, but the majority of them are white, so they are mainly targeting at white people.
The technique used here is overt, which is where they make it obvious that they are trying to sell the product to the audience, they do this at 0:04 where they discuss about how the sweets taste, which will make the audience know exactly what they taste like. which would lead to them buying the sweets.
The advert is effective to the audience since they try to make the audience very humorous by having grown men talking like young children, which is very surprising to the audience, since it is not something they would expect from an advert, so it is a very unique way to advertise the product, this makes the advert stand out from other adverts, and makes people remember it more, which would lead to them remembering the product more, and they would want to buy the sweets, because of the advert. This is suitable because Haribo audience is mainly children that buy the sweets, so it is fitting that they have people enjoying the sweets sounding like children.
EMOTIONAL RESPONSE
The advert aims at an audience that is around the age of 30, and aim at people who are parents so they can relate to the situation in the advert. They do not specify any genders in the advert so they are targeting both genders.The interests would be dates, which is a situation some people can relate to. There is no location specified in the advert, so it seems that the product is for everyone. The ethnicity that they are targeting is mainly black people, since they only have black people in the advert.
The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case they are trying to be humorous to get the audience to laugh, which would lead to them wanting to get the product.
This advert tries to appeal to the audience by trying to make the audience laugh, by showing a child slap the man because of the dorito's which catches the audience off guard, and by showing something they would not expect, its adds humour to the advert.
This advert aims at an audience that is around the age of 5-12 since it is a cartoon which would appeal to people of that age group. They do not specify any genders, so the product of for both males and females so it targets both genders. The interests shown in this advert are animal rights, and eating healthy. They do not specify and locations or ethnicity's so they target the product at everyone to enjoy.
The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case it tries to get a depressed reaction from the audience, but then ends with a positive vibe to make the audience happy. By having a sad tone in the advert, it is different and stands out from other adverts.
This advert tries to appeal to the audience with an interesting story showing why the product chipotle is better than ordering from fast food restaurants that serve animal products. This is an advert that animal activists can relate to and support, and those who care about animals will enjoy the advert even more. This is appropriate because by setting a sad tone, it fits in with the message about how animals get treated in the food industry.
The technique used in this advert is emotional response which is trying to get a certain emotion out of the audience, in a way to get the audience to feel a certain way, in this case it tries to get a depressed reaction from the audience, but then ends with a positive vibe to make the audience happy. By having a sad tone in the advert, it is different and stands out from other adverts.
This advert tries to appeal to the audience with an interesting story showing why the product chipotle is better than ordering from fast food restaurants that serve animal products. This is an advert that animal activists can relate to and support, and those who care about animals will enjoy the advert even more. This is appropriate because by setting a sad tone, it fits in with the message about how animals get treated in the food industry.
CELEBRITY ENDORSEMENT
This advert targets people that are around the age of 7-30, since those are the age groups shown in the advert. They do not specify any genders in this advert, but the people shown the most in the advert are woman, so it seem that they are mainly aiming their product at woman. Interests shown in this advert would be having fun outside with friends, which is something the audience can relate to, mainly children, which is why there are a lot of children in the advert. They did not specify any genders or ethnicity's in the advert, so it seems that the product is for everyone to enjoy.
The technique used in this advert is called celebrity endorsement, which is where they include a celebrity in the advert, in a normal situation, enjoying the product on a typical day for them, which is used rarely in adverts, since not that many companies are able to include celebrities in their adverts.
This advert appeals to the audience mainly because it includes the celebrity Nicole Sherzinger. Having celebrities in adverts is a very smart strategy to get people to want your product, since if you include a celebrity with a big following, that following will see that the celebrity enjoys the product, which will lead to them thinking that they would like the product as well, which would then lead to them wanting, and getting the product.
Wednesday, 7 September 2016
Advertising Characteristics
Contrasting Advert 1
Benefits offered (how will the product improve your life)
Comparing this product to other product is just seeing that Little Baby's Ice Cream stands out from other products, they show that they are very unusual and strange, but they show a lot of positives on why this ice cream is better than others. Other ice creams don't seem to make your skin glisten or make you shine, but this man in the advert tells you that at 0:06 this ice cream can be able to do that, which might seem strange since people might wonder how exactly this ice cream can be able to do that when others cant, which would make them want to get the ice cream to see if it can.
In this advert at 0:25 they show that the ice cream can keep you young, which might seem impossible to some people so it grabs their curiosity, they also they that it will keep them light on their feet right after, they follow up grabbing the viewers curiosity and telling them that this type of ice cream will keep them very positive and moving a lot, which does not seem to be the case for other brands of ice cream. With all of the incredible things that this product can do, it makes it stand out from other products, and make it seem like a type of ice cream that you need to have.
Contrasting Adverts 2
Benefits offered (how will the product improve your life)
This advert shows at 0:09 that this product has a wide variety of sweets that have many different features, such as how the eggs are squishy and soft, which sounds nice, this would make the viewer want to try some of the sweets to see if it actually is squishy and soft. They show that there are a lot of other sweets for them to try,such as the bears and cola bottles.
This advert shows at the beginning at 0:05 that one of the people on the train were desperate to eat the haribo's, then it showed all the people on the train excitingly grabbing a sweet, this tells the audience that the haribo's are something to be excited about, and they are something people really enjoy, showing that all of these people enjoy the sweets so much, the people watching would think they would enjoy it as well.
Benefits offered (how will the product improve your life)
At 0:06 they show a very strange man in the advert explaining multiple ways in which
this ice cream has improved his life,such as having his glistening skin, and how he shines, and how his pours are so clean and clear. By saying all of these benefits that he gained from eating this ice cream, it would encourage the viewer to get some of the ice cream as well so that they can have all of those benefits in your life. By hearing how positive this man is with all of the benefits he got from eating the ice cream, and showing how enthusiastic he is about the ice cream, it tells the viewer that is a type of ice cream that they would like, which would encourage them to get some.
Advantages over other similar products (why should you buy this product over it's competitors?)
Comparing this product to other product is just seeing that Little Baby's Ice Cream stands out from other products, they show that they are very unusual and strange, but they show a lot of positives on why this ice cream is better than others. Other ice creams don't seem to make your skin glisten or make you shine, but this man in the advert tells you that at 0:06 this ice cream can be able to do that, which might seem strange since people might wonder how exactly this ice cream can be able to do that when others cant, which would make them want to get the ice cream to see if it can.
USP (what does this product do that no other product has or can?)
In this advert at 0:25 they show that the ice cream can keep you young, which might seem impossible to some people so it grabs their curiosity, they also they that it will keep them light on their feet right after, they follow up grabbing the viewers curiosity and telling them that this type of ice cream will keep them very positive and moving a lot, which does not seem to be the case for other brands of ice cream. With all of the incredible things that this product can do, it makes it stand out from other products, and make it seem like a type of ice cream that you need to have.
Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)
The person in this advert explains at 0:35 that the ice cream has made him love his job and love his life, this seems very positive to the viewer, and seeing how enthusiastic the voice is about the ice cream, they will start to see how this ice cream will improve their life, and will make them love their job and love their life. He also explains that when you eat little babies ice cream you will seem very positive and enthusiastic, by nodding, winking and highfiving people. People would want to buy this ice cream after seeing how positive it can make their life, since they would want their life to be positive as well, and think that this ice cream could help.
Brand Identity (how does the advert position the brand being advertised [adjectives!]?)
This advert shows a man covered in ice cream which could be their mascot, they show how enthusiastic he is about the ice cream, explaining all of the positive things the ice cream has done to his life, which helps brand the identity, since people will see that the people who have made this are very strange, and will see that they think that the product is very positive.
Benefits offered (how will the product improve your life)
This advert shows at 0:02 that adults feel like children when eating these sweets, this makes it seem like they are a fun treat to have, showing that all of the people in the advert are so enthusiastic about all of the different kinds of haribo sweets means that they sweets are something to be excited about and having all this humor, it will make the audience want to get some of the sweets to see what is so good about them,
Advantages over other similar products (why should you buy this product over it's competitors?)
In this advert they show that there are so many different types of haribo sweets in the packet they show at 0:07, which shows that there is a lot of variety in each packet of haribo's, such as they have the bears, cola bottles, and eggs. By showing the viewer all of the types of sweets that are in the haribo packets, it shows all of the types of sweets that they can have, other types of sweets don't seem to have so many different kinds of sweets in their packets but by having so many in the haribo packets, it makes the viewers see that the haribo packets are a better choice for sweet packets.
USP (what does this product do that no other product has or can?)
This advert shows at 0:09 that this product has a wide variety of sweets that have many different features, such as how the eggs are squishy and soft, which sounds nice, this would make the viewer want to try some of the sweets to see if it actually is squishy and soft. They show that there are a lot of other sweets for them to try,such as the bears and cola bottles.
Lifestyle appeal (how will this product compliment or enhance the target audience's life style?)
This advert shows at the beginning at 0:05 that one of the people on the train were desperate to eat the haribo's, then it showed all the people on the train excitingly grabbing a sweet, this tells the audience that the haribo's are something to be excited about, and they are something people really enjoy, showing that all of these people enjoy the sweets so much, the people watching would think they would enjoy it as well.
Brand Identity (how does the advert position the brand being advertised [adjectives!]?)
With all of the adverts currently being done for haribo they have the mascot at the end at 0:27 and they have all of the grown adults having voices of children, and they act like children to show the audience that it is a fun sweet to have, and it is something to be very excited about, by showing all of the happy unexpected voices, from gown adults, it makes the advert humorous which helps the brand show its identity more, if people find it funny, they are more likely to remember its identity.
Sunday, 4 September 2016
10 memorable adverts
WWE Smackdown vs Raw 2010
In this advert WWE tries to do something different with their adverts for games, since usually they just show game play, but this time they tried to be different by having people dressed up as fan made characters, which seems humorous and makes the advert very memorable, with all of this humorous content, it is something different, which will grab peoples attention, and it lets people get the idea that they can actually make their own wrestler, which they might think seems like a fun idea, so that would make them want to get the game. This advert had a lot of good camera movement to keep the viewers interested, such as at 0:05 when they show a pan to the created wrestler, and there is a lot of fast paced editing showing all the wrestlers in the game play, which will get the viewers excited when watching the advert.
Old Spice : The Man Your Man Could Smell Like
In this advert, they have a lot of entertaining aspects to make the advert very memorable, such as at the beginning at 0:02 he repetitively, this will make the advert more humorous, and will get the audience to find it funny. There is a lot of sudden unusual changes throughout the advert that you don't really see in most adverts, so this advert is unique, which makes it more memorable, and with all of this humour, it will raise the chances of people wanting the product. Throughout the advert the camera mainly focuses on the man, and smoothly follows him around without any mistakes, with the smooth camera movement, and having the video in good quality, it makes the advert pleasing to watch for the audience.
Compare The Meerkat
This advert tries to be humours by having a little meerkat in a suit, which people might find funny, they tru to make this character a big thing by having him in multiple adverts. this makes the character itself very memorable, and when people think of the character they will think of the company and would possibly like to go to comparethemeerkat.com since people see that it is a positive website made by positive people. The graphics used in this advert is done in very high quality, it is obvious that the meerkat is not actually in that room, but they made him look very realistic, which appeals to child audiences.
Dairy Milk
In this advert Cadbury tried to do something different to stand out from other adverts, by having a gorilla play drums, which is very unusual and unique, people tend to find stuff like this funny and will bring it up to other people. Even though this advert is very memorable, it has nothing to actually do with the product, people might still like the advert, but it does not really make them want to get a chocolate, since there is nothing in the advert apart from the logo, that is actually related to chocolate. With the same reason for the meerkat advert, they made the gorilla look very realistic, which makes the advert seem even better, since it made it look like an actual gorilla is playing drums, which makes it a very memorable advert, and is one of the most well known chocolate adverts.
Little Babies Ice Cream
This advert takes an unusual turn, to how adverts usually go, they intentionally try to be creepy, to stand out from other adverts. By having an extremely creepy man covered in icecream, which people might find disturbing. Since this advert takes such an odd turn to how adverts try to entertain people, this one tries to make them feel unsettled, which makes people wonder why the icecream is called "little babies ice cream" and by doing this, it made the advert very well known. By having a creepy man covered in ice cream, it does not really make people want to buy the ice cream, since the advert took such a weird turn. The camera movement and the sound quality runs smoothly, which makes the advert look like its done on a professional level.
Go Compare : Car
In this advert, just like comparethemeerkat.com they tried to make a very memorable character, who made a song that got stuck in peoples heads by making a memorable character and a memorable song, people will remember the comany that advert was for, and might be interested in going on the website,which promotes the product. The editing, camera work and the sound is done to a professional level, to make the advert look pleasing for the viewers to watch.
Japanese McDonnald's
in this advert they have a group of overly excited children playing with new mcdonnald toys, which people might find humorous. People will remember this advert from all of the exaggerated kids that were in the advert, which makes the advert get more attention from people. By having all of this humour, and seeing how excited these kids are about the toys, it would make parents and children want to go to mcdonnalds and get the toy. The editing and sound quality is done to a good standard, and the cameras are positioned in the right area.
Pokemon GO!
In this advert they use a lot of graphics to make it look like pokemon and all of these arrows and numbers are actually in the real world, which will make people want to buy the game, thinking that the game will be very similar to what they see in this advert. The graphics used in this advert are very high quality, they made it look like the pokemon were actually there with the humans, which is nice to watch.
Sainsbury's
In this advert they tell a story about a cat to entertain the audience. They add a lot of humour and an interesting plot to make this advert memorable. it has a heart warming ending, and is very fun to watch, this makes it seem like a video that people would want to show a friend. Even though the advert is done to a high quality standard, it does not actually have to do with anything related to Sainsbury's. The advert has very good graphics with the high quality animation, and the good use of camera work makes it pleasing to watch.
Smyths
In this advert they try to appeal to wrestling fans by including Seth Rollins in the advert. You dont usually see wrestlers in toy store adverts, which is what makes this advert so memorable. Adverts tend to sometimes include celebrities in their adverts to gain more attention. By getting Seth Rollins in the advert it grabs the attention of both toy fans and wrestling fans, which makes it more memorable. By having a Seth Rollins figure in the advert, people will get the idea that there is an actual figure of the wrestler, and would want to buy it. The camera work is done to a professional level and the sound and use of music is to a good standard, which makes it seem enjoyable to watch.
In this advert WWE tries to do something different with their adverts for games, since usually they just show game play, but this time they tried to be different by having people dressed up as fan made characters, which seems humorous and makes the advert very memorable, with all of this humorous content, it is something different, which will grab peoples attention, and it lets people get the idea that they can actually make their own wrestler, which they might think seems like a fun idea, so that would make them want to get the game. This advert had a lot of good camera movement to keep the viewers interested, such as at 0:05 when they show a pan to the created wrestler, and there is a lot of fast paced editing showing all the wrestlers in the game play, which will get the viewers excited when watching the advert.
Old Spice : The Man Your Man Could Smell Like
In this advert, they have a lot of entertaining aspects to make the advert very memorable, such as at the beginning at 0:02 he repetitively, this will make the advert more humorous, and will get the audience to find it funny. There is a lot of sudden unusual changes throughout the advert that you don't really see in most adverts, so this advert is unique, which makes it more memorable, and with all of this humour, it will raise the chances of people wanting the product. Throughout the advert the camera mainly focuses on the man, and smoothly follows him around without any mistakes, with the smooth camera movement, and having the video in good quality, it makes the advert pleasing to watch for the audience.
Compare The Meerkat
This advert tries to be humours by having a little meerkat in a suit, which people might find funny, they tru to make this character a big thing by having him in multiple adverts. this makes the character itself very memorable, and when people think of the character they will think of the company and would possibly like to go to comparethemeerkat.com since people see that it is a positive website made by positive people. The graphics used in this advert is done in very high quality, it is obvious that the meerkat is not actually in that room, but they made him look very realistic, which appeals to child audiences.
Dairy Milk
In this advert Cadbury tried to do something different to stand out from other adverts, by having a gorilla play drums, which is very unusual and unique, people tend to find stuff like this funny and will bring it up to other people. Even though this advert is very memorable, it has nothing to actually do with the product, people might still like the advert, but it does not really make them want to get a chocolate, since there is nothing in the advert apart from the logo, that is actually related to chocolate. With the same reason for the meerkat advert, they made the gorilla look very realistic, which makes the advert seem even better, since it made it look like an actual gorilla is playing drums, which makes it a very memorable advert, and is one of the most well known chocolate adverts.
Little Babies Ice Cream
This advert takes an unusual turn, to how adverts usually go, they intentionally try to be creepy, to stand out from other adverts. By having an extremely creepy man covered in icecream, which people might find disturbing. Since this advert takes such an odd turn to how adverts try to entertain people, this one tries to make them feel unsettled, which makes people wonder why the icecream is called "little babies ice cream" and by doing this, it made the advert very well known. By having a creepy man covered in ice cream, it does not really make people want to buy the ice cream, since the advert took such a weird turn. The camera movement and the sound quality runs smoothly, which makes the advert look like its done on a professional level.
Go Compare : Car
In this advert, just like comparethemeerkat.com they tried to make a very memorable character, who made a song that got stuck in peoples heads by making a memorable character and a memorable song, people will remember the comany that advert was for, and might be interested in going on the website,which promotes the product. The editing, camera work and the sound is done to a professional level, to make the advert look pleasing for the viewers to watch.
Japanese McDonnald's
in this advert they have a group of overly excited children playing with new mcdonnald toys, which people might find humorous. People will remember this advert from all of the exaggerated kids that were in the advert, which makes the advert get more attention from people. By having all of this humour, and seeing how excited these kids are about the toys, it would make parents and children want to go to mcdonnalds and get the toy. The editing and sound quality is done to a good standard, and the cameras are positioned in the right area.
Pokemon GO!
In this advert they use a lot of graphics to make it look like pokemon and all of these arrows and numbers are actually in the real world, which will make people want to buy the game, thinking that the game will be very similar to what they see in this advert. The graphics used in this advert are very high quality, they made it look like the pokemon were actually there with the humans, which is nice to watch.
Sainsbury's
In this advert they tell a story about a cat to entertain the audience. They add a lot of humour and an interesting plot to make this advert memorable. it has a heart warming ending, and is very fun to watch, this makes it seem like a video that people would want to show a friend. Even though the advert is done to a high quality standard, it does not actually have to do with anything related to Sainsbury's. The advert has very good graphics with the high quality animation, and the good use of camera work makes it pleasing to watch.
Smyths
In this advert they try to appeal to wrestling fans by including Seth Rollins in the advert. You dont usually see wrestlers in toy store adverts, which is what makes this advert so memorable. Adverts tend to sometimes include celebrities in their adverts to gain more attention. By getting Seth Rollins in the advert it grabs the attention of both toy fans and wrestling fans, which makes it more memorable. By having a Seth Rollins figure in the advert, people will get the idea that there is an actual figure of the wrestler, and would want to buy it. The camera work is done to a professional level and the sound and use of music is to a good standard, which makes it seem enjoyable to watch.
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